It could be the showdown of the year: Two groups are working feverishly to legally secure e-mail. The German post office replaces the "E-Mail letter" against German Telekom and United Internet. The preliminary round has already begun. Tuesday, July 6, 2010
Need To Get Rid Of Wine Breath
It could be the showdown of the year: Two groups are working feverishly to legally secure e-mail. The German post office replaces the "E-Mail letter" against German Telekom and United Internet. The preliminary round has already begun. The Germans hardly on paper, and - particularly galling for the post - they stick postage stamps, no longer Envelopes. Sales for the mail business has declined over the past year by around five percent to 13.7 billion euros, and profit by more than a third. This year, the Post expects an additional decline of ten to 20 percent. But now - finally - she wants to do something about the downward trend and get hold of the e-mail providers customers.
online letter 
The German Post is namely the ideal candidate to transform the advantages of traditional, physical letter into the Internet age, CIO says Helbig, "If you write today a normal letter, you can rely on three things: A letter is authentic, because sender and receiver with their right Namen identifiziert sind. Ein Brief ist vertraulich, das ist das Briefgeheimnis. Es kann kein Dritter mitlesen oder gar die Inhalte verändern. Und ein Brief ist verlässlich. Im Zweifel muss der Empfänger den Beweis antreten, dass er ihn nicht erhalten hat." All diese Eigenschaften habe eine E-Mail nicht, zumindest bisher. Doch das will Helbig jetzt ändern. Mit dem neuen Produkt, das "Verbindlichkeit, Vertraulichkeit und Verlässlichkeit" garantiere, will die Deutsche Post den Briefmarkt revolutionieren. Es solle "eingebettet werden in das vorhandene Produkt". Und wer (noch) nicht online ist, für den druckt die Post den Online-Brief aus, kuvertiert ihn und stellt ihn ganz normal per Briefträger zu. Die Post ist particularly proud of this hybrid version. "We extend the physical letter and the postal supply room in the digital world," said Helbig. Because ". Ultimately, the online letter, a letter is still the question of which medium he has is secondary."
The Post wants to do with their portal, together with partners, other offers, "identified on the basis of performance-tie and secure communications," said Helbig. There will be one-click micro-payment, such as recall for the downloading of online, newspaper and magazine articles, paying at the previous sale of stamps to. Initial partners are the ADAC, Lotto Hessen, BIG direct health insurance, Deka Bank, the Zurich Municipal Insurance and the computer center Minden-Ravensberg/Lippe. Together they represent a consumer base in the tens of millions. New applications, says further Helbig, we wanted to develop together. Thinks the ADAC to higher safety when buying used cars on the Internet or booking car pools, ADAC's director Karl Obermair said at CeBIT. Lotto Hessen will accept orders via online game-letter to Deutsche Post, which is no longer allowed on anonymous Internet platforms. But the German Post is not alone with their offer and was not the first ones on the pitch.
De-Mail
One of the main opponents of the Germans Post is the other former German state-owned company. The German Telekom and its subsidiary T-Systems mix with the competitive system De-Mail. Also involved are the ISP Web.de and GMX, belonging to the United Internet AG. Her six-month pilot project was in contrast to the internal test of the post in the public to "T-City" said Lake-City Friedrichshafen. The result was claims to "very positive". had
Since October 2009 there 812 registered inhabitants, corresponding, expected before the partners, 2.75 percent of the population - projected to the Federal Republic would thus have one year some 2.2 million citizens through a de-mail address . More than 40 companies and several administrations participated in the field test.
Web.de managing director, Jan Oetjen said the success of the project De-Mail: "We have reached the targeted number of users, the system is stable, the users are satisfied, and the technology works." Now, the partners want to talk again with the Federal Interior Ministry on how to increase the user base as quickly as possible. Until the official launch in the second half of this year they want to operate the de-mail systems and use their time to carry out projects for specific industries.
How to Post Web.de and GMX also want to test a hybrid letter. Here it should be possible by summer, to let into envelopes for an additional charge of ten cents on the postage from the Web portal out conventional bonds and deliver by mail carrier. A scanning service to digitize paper letters, which are then sent to the e-mail accounts. The idea of \u200b\u200bthe hybrid Briefs lives including at the post-competition. "If the market wants absolutely, we can too," said Gert Metternich, De-mail project manager at T-Systems. "We come from the electronic world. Our goal is therefore, as soon as possible and as much as possible to fully communicate electronically."
competition
The German Post emphasizes, not in competition with De-mail initiative are to sondern im Wettbewerb mit künftigen De-Mail-Anbietern. "Wir verstehen De-Mail als eine Initiative der Bundesregierung, mit der sie die gesetzlichen Normen und Rahmenbedingungen für verbindliche elektronische Schriftkommunikation setzen und etablieren will", sagt Helbig. "Unser Projekt steht also nicht im Widerspruch zur Initiative des Innenministeriums." Gerne weist die Post darauf hin, dass sie sich im Gegensatz zu den Wettbewerbern durch die Vereinigung von elektronischer und herkömmlicher Briefzustellung in einer Hand im Vorteil sieht. Die wiederum machen darauf aufmerksam, dass die Post noch keinen einzigen E-Mail-Kunden vorweisen kann. Allerdings müssen sich auch bei De-Mail die schon vorhandenen E-Mail-Kunden für die rechtssichere Mail extra identifizieren.
Voraussetzung für eine einheitliche Norm für die verbindliche elektronische Schriftkommunikation ist, dass der Gesetzgeber das "De-Mail-Gesetz" (zuvor: "Bürgerportalgesetz") verabschiedet, das die grundlegenden Anforderungen an die Rechtssicherheit der elektronischen Kommunikation regelt. Das hätte eigentlich noch vor den letzten Bundestagswahlen erfolgen sollen. Jetzt würde es noch einmal überarbeitet werden. "Es gab viele Stimmen, die noch Kritikpunkte und Inkonsistenzen sahen", sagt Helbig.
Aufgekommene Gerüchte, es sei die Deutsche Post gewesen, die "durch gezieltes Lobbying" verhindert habe, dass das Gesetz bislang noch nicht verabschiedet wurde, bestreitet Helbig. Jetzt rechnen those involved with the autumn as the new date. The German Post will launch its new offering, but even before the Act came into force. "It will create a single framework for all providers," said Helbig. "Then there is competition on this basis. It's like mobile phones, where it is also so different providers on the market."
source (s): CIO
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment